Commercial Awareness

Overview

In more challenging market and economic conditions, individuals have had to become increasingly aware of how an organisation works at a strategic level and how external influences affect the organisation's work. More and more, staff are being asked to take decisions with a strong focus on the external environment and the potential impact that such changes may have internally.

This training may be available onsite; please contact us if you are interested.

Audience

Any individual within an organisation who needs to develop a greater awareness of how businesses work in relation to external influences. Managers and staff who wish to develop new ways of working.

Skills Gained

The course seeks to cover four key areas in the development of commercial awareness. By the end of this course delegates will be able to:

• Apply strategic thinking tools to develop a direction for their team and think creatively
• Analyse their department or organisation in relation to the external environment
• Describe the importance of having a customer focused strategy
• Translate strategy into operations
• Plan effectively for a small project
• Understand the economic environment and how this affects their business
• Identify key financial indicators affecting their team or organisation.

Course Outline

Strategic thinking and leadership

• Creating and communicating a vision
• Strategy, tactics and operations
• Problem analysis PESTLE, SWOT, Cause and Effect
• Creative thinking strategies

Finance and running a business

• Income and expenditure
• Maximising resources
• Forecasting and reporting
• Using a balance sheet
• Profit and loss reporting.

Running a project

• Defining a project and defining the success criteria
• The role of the project leader
• Creating responsibilities and schedules
• Identifying resources
• Closure and evaluation.

Managing people

• Managing performance
• Delivering better feedback
• The art of delegation.