Overview
Vast amounts of free publicity can be generated by innovative, media- savvy organisations which know how to spot a story and get it into the news.
This course explains what is news and how to create opportunities to make your organisation the subject of media attention. It shows how to go confidently into media interviews - giving journalists what they need, while protecting and enhancing your organisation's reputation. The course is run by a highly experienced journalist who can train you to answer rigorous questions while simultaneously getting your positive messages across.
This training may be available onsite; please contact us if you are interested.
Audience
- Anybody seeking to raise the profile of their organisation through the news media.
- Senior people in an organisation who would need to speak to the media if something serious happened that required a public response
- People who will be a spokesperson for their organisation.
Course Outline
- What journalists need to make a story
- Setting up win-win situations so news outlets get what they need while your organisation positions itself for favourable publicity
- Limiting the damage when bad news strikes
- Guidance for different types of interviews - radio, newspapers, magazines and news websites.
- Tips on how to remain composed and effective in hostile or tricky interview situations
- Giving positive answers in response to negative questions
- Practice interviews which are played back and critiqued to draw out the essential lessons
- Invaluable and realistic media experiences.
The training course outline shown above is a standardised version representing all
the dates shown and may vary from the course you attend. You will be sent the actual
course outline when you enquire about a specific date.